We believe the behavior and technology shifts of today will define generations.

We back the Seed stage teams driving innovations that make every day healthier & happier, for everyone. We invest in b2c and b2b2c companies creating massively impactful, long-term solutions for everyday human needs—preventative care, longevity, holistic wellness, affordable nutrition, efficacious ingredients, sustainable materials, commerce enablement and many more.

Our inaugural fund is dedicated to supporting the next generation of founders with a new venture playbook: one that’s focused on bold innovation, long-term defensibility, and capital-efficient scalability from the inception.

By founders. For founders.

Palette is founder-led and founder-backed.

We’ve been there, so we know the value of operational support at the earliest stages. We want to help founders achieve their ambitions through capital, community, and connection.

GPs, Nina Faulhaber and Rana Taghdisi Argenio are ex-Goldman Sachs and ex-Index Ventures, and have spent the past decade as founders and operators of their own venture-backed and bootstrapped companies, across DTC, Wholesale and Manufacturing.

WHERE WE INVEST

Human Flourishing

Thoughtful Consumption

Future Families

Innovative Technologies

Commerce Stack

Stage: Seed
Check sizes: $250-750K

Our Portfolio

Martie

Martie is an online discount grocery store that delivers shelf-stable groceries and household items right to your doorstep for up to 70% less than you'd pay at your grocery store. Visit Martie.

Palette Fund I

Chiyo

Eastern food therapy, meets western nutritional science. Chiyo is a holistic platform that fuses using nutrient-dense food delivery and nutritionist support to target symptoms faced by women during fertility, pregnancy and post-partum. Visit Chiyo.

Palette SPV

Proper Good

Proper Good provides affordable, nutritious meals to the mass market. Unlike the traditional preservative-filled, legacy players, Proper Good offers soups, pastas and oatmeals, made with clean, transparent ingredients, in a microwavable pouch. Visit Proper Good.

Palette SPV

GP’s Portfolio

Trellis

Trellis is powering generational health with the first family-based intelligent health operating system. With a single click, Trellis securely pulls 10+ years of personal health data and builds a prediction engine personal to each family’s health.Visit Trellis.

Palette Fund I

  • Martie

  • Chiyo

  • Proper Good

  • Deliveroo

  • Away

  • Caraway

  • Ceremonia

  • Public

  • Cadence

  • BelliWelli

  • Paravel

  • Eight Beer

  • Kintra

  • Chillhouse

  • Brij

  • FlagshipRTL

  • Trellis