Palette is a venture firm investing in tech-driven, purpose-led consumer companies at Seed.

We back founders obsessing over the consumer shifts that define generations.

Our inaugural fund is dedicated to unlocking the value of the $29 trillion consumer economy with a new venture playbook: one that’s focused on bold innovation, long-term defensibility, and capital-efficient scalability from the earliest stages. We’re passionate about the transformative products, digital services & technologies that make every day healthier, happier, and easier, for everyone. We invest in health and wellness, family tech, longevity, efficacious beauty, better food and nutrition, sustainable materials, commerce enablement, and more.

By founders. For founders.

Palette is founder-led and founder-backed, operating at the intersection of consumer behavioral shifts and the technology that empowers their adoption.

We’ve been there, so we know the value of operational support at the earliest stages. We want to help founders achieve their ambitions through capital, community, and connection.

GPs, Nina Faulhaber and Rana Taghdisi Argenio are ex-Goldman Sachs and ex-Index Ventures, and have spent the past decade as founders and operators of their own venture-backed and bootstrapped consumer companies, across DTC, Wholesale and Manufacturing.

WHERE WE INVEST

Human Flourishing

Thoughtful Consumption

Future Families

Innovative Technologies

Commerce Stack

Stage: Seed
Check sizes: $250-750K

Our Portfolio

Martie

Martie is an online discount grocery store that delivers shelf-stable groceries and household items right to your doorstep for up to 70% less than you'd pay at your grocery store. Visit Martie.

Palette Fund I

Chiyo

Eastern food therapy, meets western nutritional science. Chiyo is a holistic platform that fuses using nutrient-dense food delivery and nutritionist support to target symptoms faced by women during fertility, pregnancy and post-partum. Visit Chiyo.

Palette SPV

Proper Good

Proper Good provides affordable, nutritious meals to the mass market. Unlike the traditional preservative-filled, legacy players, Proper Good offers soups, pastas and oatmeals, made with clean, transparent ingredients, in a microwavable pouch. Visit Proper Good.

Palette SPV

GP’s Portfolio

  • Martie

  • Chiyo

  • Proper Good

  • Deliveroo

  • Away

  • Caraway

  • Ceremonia

  • Public

  • Cadence

  • BelliWelli

  • Paravel

  • Eight Beer

  • Kintra

  • Chillhouse

  • Brij

  • FlagshipRTL