We believe the consumer behavior and technology shifts of today will define generations.


We back the early-stage teams driving innovations that make every day healthier & happier, for everyone. We invest in b2c and b2b2c companies creating impactful, long-term-oriented products for everyday human needs — health & wellness, longevity, kids & family tech, better food & nutrition, science-driven beauty, commerce enablement, and more.

Our inaugural fund is dedicated to supporting the next generation of founders with a new venture playbook: one that’s focused on bold innovation, long-term defensibility, and capital-efficient scalability from inception.

By founders. For founders.

Palette is founder-led and founder-backed.

We’ve been there, so we know the value of operational support at the earliest stages. We want to help founders achieve their ambitions through capital, community, and connection.

GPs, Nina Faulhaber and Rana Taghdisi Argenio are ex-Goldman Sachs and ex-Index Ventures, and have spent the past decade as founders and operators of their own venture-backed and bootstrapped companies, across DTC, Wholesale and Manufacturing.

WHERE WE INVEST

Human Flourishing

Thoughtful Consumption

Future Families

Innovative Technologies

Commerce Stack

STAGE
Pre-Seed, Seed, Series A

CHECK SIZES
$150-500K

Friends & Family Letters

🎨 H1 2026

🎨 2025

🎨 2024

“Some of the most enduring consumer companies of the next decade are being built right now. Why? Consumers are more selective. Attention is fragmented. Customer acquisition is expensive. Household budgets are under pressure. In markets like these, products don't win because they're well-funded. They win because people genuinely want them.”

— H1 2026

Our Portfolio

Kimba

Kimba optimizes sleep through scent. Utilizing wearable data + beautifully designed hardware, Kimba’s scent therapy measurably improves sleep. We believe the next frontier in sleep is intervention: real-time, personalized inputs that change how the body rests and recovers. Deeper sleep and better days that follow. Visit Kimba.

Palette Fund I

iota

iota is pioneering nutritional bodycare: a new category grounded in the science of the skin microbiome and its role in whole-body health. Iota integrates a proprietary blend of microbiome-balancing prebiotics and postbiotics with a comprehensive matrix of multivitamins, minerals, and clinically studied actives. Visit iota.

Palette Fund I

Burst

Burst makes financial systems work better for people. Burst’s agentic AI automatically reimburses consumers’ eligible health & wellness purchases with pre-tax FSA/HSA dollars. For merchants, Burst expands the $140B+ FSA/HSA market without checkout friction, enabling subscriptions, offline retail, and telehealth at national scale. Visit Burst.

Palette Fund I

Graymatter

Graymatter develops natural, plant-based alternatives to pharmaceutical drugs, specifically targeting cognitive enhancement and mental health. Their flagship product, Bright Mind, is the first drinkable supplement formulated to enhance focus, energy, and productivity. Visit Graymatter.

Palette Fund I

Trellis

Trellis is powering generational health with the first family-based intelligent health operating system. With a single click, Trellis securely pulls 10+ years of personal health data and builds a prediction engine personal to each family’s health. Visit Trellis.

Palette Fund I

Martie

Martie is an online discount grocery store that delivers shelf-stable groceries and household items right to your doorstep for up to 70% less than you'd pay at your grocery store. Visit Martie.

Palette Fund I

GP’s Portfolio

Deliveroo*, Away, Caraway, Ceremonia, Public, Cadence, BelliWelli, EIGHT, Kintra, Chillhouse*, Brij, Flagship, Proper Good (Palette SPV), Chiyo (Palette SPV)

*Exited

  • Kimba AI

  • iota

  • Graymatter

  • Burst

    Burst

  • Martie

  • Trellis

  • Deliveroo

  • Away

  • Caraway

  • Public

  • BelliWelli

  • Cadence

  • Chillhouse

  • Ceremonia

  • Brij

  • FlagshipRTL

  • Chiyo

  • Proper Good

  • Eight Beer

  • Kintra